Product Photography Ideas
Product pictures might be the most important thing which is leading to sales. If you have poor pictures, your product is deemed to not be bought. On the other hand, great photography will increase the conversion rate. Here are six product photography ideas which will increase the quality of your pictures and will boost your sales.
Product Photography Ideas — Ideas from the Pros
A few product photography ideas include taking macro shots, micro shots, showing all variations of your products and more.
1. Macro Shots
Place your product in the background of the whole picture. For example, if you are selling carpets, shoot the picture for it in a room where it is placed on the ground. It will kindle the imagination of your client and will give them an idea of how your product will look in reality.
2. Micro Shots
The opposite of macro shots. Micro shots are extreme close-ups of your products, which are guaranteed to evoke senses in the mind of your potential customers. Extreme close-ups also show great detail of your products, which will satisfy the eye of your customer. An important thing to keep in mind to increase your sales is that you also have to include full pictures of your product, while micro shots are complementary. Such a strategy is more than likely to increase sales and can be done by photographing the product on a white background.
3. All Variations
If you are selling a product with several variations, such as different colors or sizes, it can be useful to include all of them in one picture. It will allow your customer to compare different variations with each other more easily, and help them to find the one which will meet their desires.
4. 360-Degree Picture
Online commerce has a lot of advantages, but there are some disadvantages too. The main one is that people are shopping online cannot touch a product and see it from all possible angles. Fortunately, new technologies solve part of this problem with 360-degree pictures. Such photos of your product will eliminate the fear of your clients that certain sides of your product will not satisfy them and will push them to buy it.
5. Product in Action
The fifth product photography idea is showing your product in use. For example, if you are selling sunglasses, show a person with your sunglasses in the sun. If you are selling hiking shoes, show a man walking through a mountain trail in your shoes. It will suggest your potential customer how useful your product is and that they really need it.
6. Photo Editing
If you are proficient with photo editing software, or if you are willing to hire a professional graphic designer or product photography specialist, it can bear great results. Manipulating your photos has no ceiling and can result in extremely memorable and convincing pictures.
Final Words
These were the main product photography ideas which you can use to compel your clients to buy your products. You can use some or all of them, and they are macro and micro shots, photos which include all variations of your product, showing the product in action and finally, edited pictures which can lead to numerous results. Remember to keep experimenting with photos you use and with the time you are guaranteed to find the ones which result in best conversion rates. Worst comes to worst, you can always work with professionals who know everything about product photography.
